Tokyo’s culinary scene gained a new landmark in April 2024 with the opening of Unagi Kitashirakawa in Nagatacho. To mark the occasion, the restaurant hosted a special media tasting event titled “Ushi no Ma, Ushi no Ato o Ajiwau Shishokukai” — a showcase designed to prove that premium eel can be enjoyed far beyond the traditional midsummer day of the ox (Doyo no Ushi no Hi).
While eel is often considered a seasonal delicacy in Japan, usually associated with midsummer, Unagi Kitashirakawa aims to break that perception. The restaurant’s philosophy stems from a personal story: the grandson of its founder, once averse to eel, was captivated by the flavor of Kansai-style “jiyaki” unagi — charcoal-grilled without steaming. Inspired by that transformative experience, the team set out to make this style of eel more approachable for all generations, regardless of the season.
The tasting event highlighted the distinctive qualities of Kansai-style eel, a rarity in the Kanto region where the steamed-and-grilled Edo-style is more common. The robust yet refined texture, enhanced by a smoky aroma, offered a striking contrast that surprised and delighted participants. By spotlighting this regional culinary tradition, Unagi Kitashirakawa seeks to redefine how Tokyo diners think about eel dining culture.
As eel prices continue to soar nationwide, the restaurant emphasizes accessibility without compromising on quality. The event also underscored the team’s dedication to making eel dining less of an occasional indulgence and more of a year-round experience.
With its Nagatacho location and focus on Kansai traditions, Unagi Kitashirakawa positions itself as a destination for those seeking both authenticity and innovation in Japanese cuisine. The media tasting offered a clear message: whether before or after midsummer’s “Day of the Ox,” Tokyo’s diners now have a new reason to enjoy the timeless appeal of unagi.
Official Web Links
- Official website: https://unakita.jp/ 食べログ
- Instagram (official account): https://www.instagram.com/kitashirakawa2024/
To see more images, please visit:
