Tommy Hilfiger is taking its social media presence to the next level by debuting New York Fashion Week’s very first “Instagram Pit” at the fall 2016 runway show on Feb. 15.

Instagram content creators will get an exclusive space to call their own and an up close look at what Tommy Hilfiger has to offer for fall. This unique concept will not only extend the reach of what the brand has to offer from the collection, but it will also better convey the brand’s concept and vision.

Read more at FashionWeek.com.

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