Yokohama Hot Rod Custom Show 2024: A Global Showcase of Japanese and American Custom Car Culture

The Yokohama Hot Rod Custom Show 2024 (HCS 2024) roared into Pacifico Yokohama on December 1st, once again cementing its place as Japan’s premier event for fans of custom cars, custom motorcycles, and American hot rod culture. Organized by MOONEYES, the annual show drew thousands of enthusiasts, builders, and media representatives from around the world to celebrate the best in Japanese custom car culture and its global influences.

Featuring over 250 custom cars and more than 500 custom motorcycles, this year’s HCS offered an unparalleled look at the creativity and craftsmanship driving the scene forward. From gleaming hot rods and lowriders to eye-catching pickup trucks, street vans, and drag racers, every corner of the show floor reflected the rich heritage and innovative spirit that defines custom cars in Japan.

The Expanding World of Japanese Custom Cars

Although classic American cars—such as Cadillacs, Impalas, and vintage Fords—remain central to the event’s identity, Yokohama Hot Rod Custom Show 2024 also showcased the exciting evolution of the domestic custom scene. Japanese models, including kei trucks and compact sport coupes, were transformed into breathtaking custom machines, blending Western influences with distinctly Japanese flair.

Sport compact cars and mini-trucks, genres that rose to fame through pop culture phenomena like The Fast and the Furious, also had a strong presence. These smaller builds demonstrated that size is no limit to creativity, reaffirming Japan’s reputation for turning even the most modest vehicles into world-class customs.

Classic VW Style Lives On

Among the many highlights, the event gave a respectful nod to the enduring Cal Look tradition. Rooted in 1960s California, this style—often associated with custom air-cooled Volkswagens like Beetles and Buses—remains a beloved part of custom culture in Japan. While VW models were not the primary focus, their timeless style added an important historical layer to the show’s vibrant tapestry.

International Talent and Show Highlights

The global nature of HCS 2024 was impossible to miss. Special overseas guests and award-winning builds from Australia and the United States added international prestige to the lineup. One memorable moment was the live unveiling of the “Sprightly Fairy”—a 1972 Chevrolet Vega Wagon customized by MOONEYES Imagineer Emi, slated to compete in upcoming domestic drag races.

Media outlets from across Japan and abroad packed the venue, underscoring the Yokohama Hot Rod Custom Show’s status as a major player on the world stage of automotive events.

What’s Next for Custom Car Fans in Japan

Those eager for more can look forward to the 37th MOONEYES Street Car Nationals®, set for May 11th, 2025, at the Aomi Parking Lot in Tokyo’s Odaiba district. The Street Car Nationals promises another incredible showcase of Japanese custom cars, hot rods, vans, trucks, and motorcycles, keeping the momentum alive for one of the world’s most vibrant automotive communities.

For anyone passionate about custom cars in Japan, hot rod culture, or the global evolution of automotive artistry, the Yokohama Hot Rod Custom Show 2024 was a must-see — and a vivid reminder that Japan remains at the forefront of worldwide custom culture.

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